Ladbrokes has signed a deal to become Espanyol’s official club sponsor. From the start of next season the company’s Spanish brand, LBapuestas, will work in partnership with the La Liga club. The agreement will be “beneficial to both parties”, according to club vice president August Newton. LBapuestas director of marketing, Ruben Loeches, stated that the agreement is a “medium to long-term project” and will last for a total of two years.